We’re here to grow the global live experience economy
BUILDING AUDIENCES AND MOVING TICKETS WITHOUT THE GUESS WORK
We combine advanced data collection, processing and visualisation with proprietary research tools to help brands across theatre, entertainment and ecommerce make confident, data-backed decisions. Our work has shaped launches, repositionings and defining moments for some of the UK and US’s most recognised names.
With data as a foundation and source of truth, our approach fuses strategy, media and technology to transform how venues and producers connect with fans and engage new audiences where ever they are, measuring results in real time and adapting as we go to chase performance.
Pioneers In Our Field
Since we launched in 2017, we’ve supported over 400 live events and worked with global leading brands in live entertainment, sport, theatre, fashion, lifestyle, and e-commerce.
Our Expertise
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Data
Turning data into direction
We combine cutting-edge data collection, processing and visualisation with proprietary research tools to help brands in theatre, entertainment, ecommerce and beyond make data-backed decisions with confidence. Our work has shaped launches, repositionings and brand-defining moments for some of the UK and the US’s most recognised names.
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Tech
Building systems that scale
We know what drives successful marketing campaigns. Great marketing doesn’t happen in silos. It needs a connected digital ecosystem – strategy informed by real data, activation that actually performs, and a feedback loop that keeps getting smarter. That’s what we build.
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Total Search
Growing brands’ search presence
In an evolving search landscape, a strong Total Search strategy is essential to stand out, drive high-quality traffic and maximise conversions. We design integrated strategies that operate across the full search ecosystem, unlocking incremental discoverability and sustainable brand visibility, authority, and impact.
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Media
Built around audiences
Paid Media at SINE is built as a single performance system, not a set of isolated channels. We align paid social, search, programmatic and creators around audience intent, data integrity and commercial outcomes. Strategy is insight-first and measurement-led, designed to adapt to platform automation, fragmented attention, and AI-shaped journeys.
Who we work with
National Theatre
LW Theatres
Operation Mincemeat
BORING ADS ARE COSTING YOU MONEY
Our latest whitepaper, MEH: The Cost of Dull, explores why so many ads miss the mark and what brands can do to change that. We break down the numbers, the psychology, and the creative strategies that make ads impossible to ignore.
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