Driving digital growth for a global cultural icon.

Royal Ballet & Opera

One of the world’s most iconic cultural institutions.

Post-pandemic, The Royal Ballet & Opera sought to reconnect with audiences and attract younger demographics. They needed to modernise their marketing without losing their legacy. Since partnering together we have strengthened their commercial results consistently YoY through innovative digital campaigns and enhanced measurement solutions.

Marketing Mix Modeling

We saw an uplift in incremental revenue following our Marketing Mix Modeling results application.

  • +58%

    incremental revenue

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