Professional Data Analysts in London & New York
Today, high-impact marketing demands more than intuition. It requires deep audience understanding and robust, actionable insights. At SINE Digital, our Data & Insights department is the engine behind smarter campaigns, guiding creative, media, and strategy with evidence – not just opinion.
We’re regular faces and speakers at top industry events, known for sparking conversation and sharing bold ideas. Our team is behind MEH: Cost of Dull – an industry-first report that used AI to analyse thousands of creative assets through the lens of behavioural science and marketing effectiveness, revealing the true cost of running ‘boring’ creative. From pioneering research to conference keynotes, SINE Digital’s Data & Insights team is shaping how the industry uses data, breaks down silos and supports decision making.
OUR CLIENTS
Brands That Trust Us
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Our Approach
Our Approach To
Data & InsightsWe combine cutting-edge data collection, processing, and visualisation with proprietary research tools to help brands in theatre, entertainment, ecommerce, and beyond make data-backed decisions with confidence. Our work has shaped launches, repositionings, and brand-defining moments for some of the UK and the US’s most recognised names.
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How we do it
How We Deliver Data Analytics Success at SINE
At SINE Digital, our data and insights practice is purpose-built for the fast-paced world of live entertainment. Whether you’re launching a new show, transferring productions between markets, or making critical casting decisions, we turn complexity into clarity – and audience data into your competitive advantage.
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Our proprietary CastIQ tool transforms talent selection into a science. By layering search data, social engagement, and press sentiment, among other data points, we can help identify talent that will resonate in London, New York, or on tour. Our insights take the guesswork out of casting, maximising audience fit, critical buzz, and box office return.
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Our proprietary CastIQ tool transforms talent selection into a science. By layering search data, social engagement, and press sentiment, among other data points, we can help identify talent that will resonate in London, New York, or on tour. Our insights take the guesswork out of casting, maximising audience fit, critical buzz, and box office return.
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Our proprietary CastIQ tool transforms talent selection into a science. By layering search data, social engagement, and press sentiment, among other data points, we can help identify talent that will resonate in London, New York, or on tour. Our insights take the guesswork out of casting, maximising audience fit, critical buzz, and box office return.
Our Data & Insights Services
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Industry Trends
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Social Analysis
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Audience Profiling
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Casting Insights
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Market Opportunity Analysis
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Post-Show Survey Analysis
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Brand Measurement
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Press Coverage Analysis
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Bespoke Surveys
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Talent Analytics
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Search Analysis
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Market Research
FREQUENTLY ASKED QUESTIONS
Data & Insights FAQs
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We’re more than just data crunchers. Our team combines research rigour with industry expertise, creating insight that leads to action. Every recommendation is shaped by real market and audience understanding.
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We’re more than just data crunchers. Our team combines research rigour with industry expertise, creating insight that leads to action. Every recommendation is shaped by real market and audience understanding.
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We’re more than just data crunchers. Our team combines research rigour with industry expertise, creating insight that leads to action. Every recommendation is shaped by real market and audience understanding.
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We’re more than just data crunchers. Our team combines research rigour with industry expertise, creating insight that leads to action. Every recommendation is shaped by real market and audience understanding.
Let’s make your next project unmissable.
